Interactive Digital Shopping Guider in Clothing retail shop
The Pain Points of Clothing store
1、Under the strong impact of online shopping, fewer and fewer people shop offline. Even if customers enter a clothing store, they often don't buy clothing after looking around or even trying it on. Some clothing stores sell goods through Internet, but because there are too many merchants selling clothing on the Internet, their stores are ranked too low, almost no one browses the online store, and the sales are still not good.
2、If a clothing store wants to have a complete range, the inventory pressure is great.
3、Clothing comes in a wide variety due to size, color, and more. If the store is large, the rent is expensive; if the store is small, the samples cannot be placed totally.
4、The lack of image store environment, lack of innovative sales methods, boring and mediocre shopping experience is difficult to attract customers' attention.
Solution to solve the Pain Points
The Intelligent Interactive Digital Shopping Guider has functions such as information interaction, video playback, Cloud shelves, and data statistics. The system adopts high technology, which can well strengthen the publicity of clothing brand, enhance the image of the store, and attract the attention of consumers.
The intelligent interactive electronic shopping guide system of smart clothing store consists of three parts: a barcode scanning unit, an intelligent information terminal and a cloud service management platform. It adopts a building block topology structure, which can be integrated or split, with convenient installation and flexible configuration.
1、Digital retail experience area: place signal acquisition unit in shelf.
2、Intelligent video information terminal: information terminal installed with professional APP software.
3、Cloud management platform: information terminal status monitoring; information terminal management; exhibit contents management; data transmission with information terminals; Cloud shelves; data statistics, etc.
Intelligent interactive digital shopping guide function
1、The customer selects the favorite clothing and scans the barcode on the information area, and the LCD screen immediately plays the video or picture of the clothing, including clothing advertisement, fabric material, color and size, promotional activities, etc., and can guide the user to click "Product Details" Or scan the QR code to learn more about the product information. After customers are satisfied, they can buy in stores or online. In this way, the digital retail model of offline experience of online shopping is completely merged, and the integration of offline and online is perfectly realized. Since the terminal has a store identification code, it can dstinguish the sales and split profit between the store and the manufacturer. At the same time, through such an interactive online store visit, the purpose of traffic introduction is successfully achieved, thereby effectively improving the ranking of the online store.
2、On this information terminal, when customers watch interactive exhibits, they can also view other products, such as popular products, discounted products, inventory products, etc. in Cloud shelf. Through the Cloud shelf, the problem of a lot of commodities, insufficient business area and high inventory pressure has been well solved.
3、The system can automatically record the viewing times and playing time of each product. Therefore, on the software management platform of the cloud server, you can view the viewing times and playing time statistics of each clothing by the terminal name, statistical time period, etc. Through big data, it is possible to truly analyze consumer purchasing behavior and provide a strong basis for scientific decision-making of business operations.
4、When no customer chooses to watch exhibits, the LCD screen automatically plays the configured advertising video. This video can promote in-store events, products for sale, or play other ads to increase store revenue.